Keratin Complex

We Believe in Beautiful Hair, Every Day

Keratin Complex^® revolutionized the beauty industry in 2007 when a group of industry innovators discovered a new way to care for your hair by merging proven keratin science with cutting-edge technology. They created Natural Keratin Smoothing Treatment, a first-of-its-kind smoothing treatment that pioneered the way to healthy, smooth, frizz-free hair and winner of the Favorite Smoothing Treatment by Behind the Chair Stylist Choice Award for 8 years in a row. Since then, we have continued to push boundaries and remain the leaders in smoothing with a full collection of customizable keratin treatments for every hair type.

We are proud to be the #1 product line of choice for salon professionals. Over the years we’ve brought the same power of Keratin to a full line of salon-quality hair care products including a comprehensive keratin-enhanced color line. Our unique formulas are engineered with our proprietary Keratin to eliminate frizz, repair damage, strengthen, and soften for undeniably healthy hair.

Our smoothing treatments and color services are available nationwide through our certified salons. Shop our full portfolio of blow dry aids, hot tools, styling products, and shampoos and conditioners right here to experience the transformative benefits of Keratin Complex.

See for yourself what makes Keratin Complex, first and still the best.